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Unlock faster growth with our PPC solutions. From Google Ads to social media, we target the right audience for higher conversions and better ROI.
Light Hiking Gear LLC
“DF has provided our company with superior services for our social media accounts over the past 5+ years. They have a highly responsive team that provides excellent value for reasonable fees.”
Brookdale Hospital Medical Center
“DF is a great company for any entrepreneur who wants to create a social media presence. The content they write is spot-on and focused on lead capture. I highly recommend them!”
ML Delicate Beauty
“I haven’t had to go to another house because their team meets all my needs when it comes to social media. After working with them, our site’s viewership increased, with 85% coming from social.”
Divergent Health Care
“They’ve retooled our social media accounts on all the major platforms, which feature posts, articles, infographics, and videos for YouTube. Everything they do makes us look more professional.”
Stephens Mechanical Services
“The company has done a fantastic job for every service I’ve hired them for, including social media. The services are quick and professional, and the price is great.”
Paid advertising shouldn't be reserved for businesses with massive ad budgets.
Our affordable PPC management services for small business are designed around your goals, budget, audience, and available growth opportunities. We focus your spend on the campaigns, keywords, audiences, and placements most likely to generate meaningful action.
We can help startups:
Startups don't always have years of campaign data to work from. That's where a structured PPC strategy can make a difference.
As a PPC management company for startups, Digital Footwork helps you establish campaigns with clear goals, measurable conversions, and room to learn and scale.
Start small. Learn fast. Scale what works.
The client provided custom-made mouth guards to prevent tooth damage, jaw pain, teeth clenching, and headaches.
After taking over the account, we optimized the existing campaign and implemented a new strategy. Since then, the client has received 82 product purchases, achieving a cost per conversion of $114. We were able to increase the number of purchases by 95.35%, decrease the cost per conversion by 20.29%, and boost the conversion rate by 46.52%. This data indicates a positive trend in the results of the client’s social media campaign.
+95.35%
Increase in Purchases
-20.29%
Decrease in Cost per Conversion
+46.52%
Increase in Conversion Rate
We began optimizing and managing the client’s campaign. Over time, we saw a significant improvement in performance.
Once we began optimizing and managing the client’s campaign, we saw a significant performance improvement. Initially, the client had 14 conversions with a cost per conversion of $92.27. As we continued to optimize the account, we were able to increase the conversions to 69 while reducing the cost per conversion to $55.66. Overall we saw a 392.85% increase in conversions and a 40.21% decrease in cost per conversion, highlighting a positive trend.
+392.85%
Increase In Number Of Conversions
-40.21%
Decrease In Cost Per Conversion
We have been running a Google Ads campaign for the client’s phlebotomy services. The client was not satisfied with the results.
We have been running a Google Ads campaign for the client’s phlebotomy services, focusing on a phone call-based strategy. Initially, the campaign generated 39 phone call leads. After our optimizations, the number of phone call leads increased to 67. The positive impact can be further gauged by the 71.79% increase in leads, and conversion rate improvement by 26.80%, all while maintaining the average cost per click throughout the year.
+71.79%
Increase In Phone Call Leads
+26.80%
Increase In Conversion Rate
After taking over the account, we optimized the existing campaign and implemented a new strategy. Since then, the client has received 82 product purchases, achieving a cost per conversion of $114. We were able to increase the number of purchases by 95.35%, decrease the cost per conversion by 20.29%, and boost the conversion rate by 46.52%. This data indicates a positive trend in the results of the client’s social media campaign.
+95.35%
Increase in Purchases
-20.29%
Decrease in Cost per Conversion
+46.52%
Increase in Conversion Rate
Once we began optimizing and managing the client’s campaign, we saw a significant performance improvement. Initially, the client had 14 conversions with a cost per conversion of $92.27. As we continued to optimize the account, we were able to increase the conversions to 69 while reducing the cost per conversion to $55.66. Overall we saw a 392.85% increase in conversions and a 40.21% decrease in cost per conversion, highlighting a positive trend.
+392.85%
Increase In Number Of Conversions
-40.21%
Decrease In Cost Per Conversion
We have been running a Google Ads campaign for the client’s phlebotomy services, focusing on a phone call-based strategy. Initially, the campaign generated 39 phone call leads. After our optimizations, the number of phone call leads increased to 67. The positive impact can be further gauged by the 71.79% increase in leads, and conversion rate improvement by 26.80%, all while maintaining the average cost per click throughout the year.
+71.79%
Increase In Phone Call Leads
+26.80%
Increase In Conversion Rate
Google Ads can put your business in front of people actively searching for your products or services.
Our Google Ads management for small business focuses on more than getting clicks. We build campaigns around search intent, relevant keywords, compelling ad copy, conversion tracking, and ongoing optimization.
We monitor campaign performance and use the data to refine targeting, messaging, bids, budgets, and conversion paths.
Depending on your goals, we can support:
For local businesses, reaching the right person in the right location can matter more than reaching the biggest audience.
Our PPC management services for local businesses are built around location, search intent, service areas, and the actions that matter locally.
Depending on your business, campaigns can be designed to drive:
CallsMake it easy for potential customers to contact you.
Directions & VisitsHelp nearby customers discover your business.
BookingsDrive high-intent visitors toward appointments and reservations.
Lead FormsCapture inquiries directly from your campaigns.
Local Service SearchesReach people actively searching for the services you provide.
Just like you need regular trips to the doctor, your campaigns need frequent health checks too. An account audit can reveal inefficiencies, highlight missed opportunities, and provide insights to optimize PPC performance for better ROI.
Your ideal customers are out there, you just need the right keywords to reel them in. Effective keyword research identifies high-value search terms that drive relevant traffic and increase the likelihood of conversions.
Your competitors are already in the game. A thorough analysis reveals insights into their PPC strategies, allowing you to refine your approach by optimizing bids and discovering untapped opportunities, and giving you a strategic edge.
A great landing page needs to be optimized for maximum conversions. That means offering a seamless user experience with clear messaging, fast loading times, and strong CTAs that encourage visitors to take meaningful actions.
A well-structured campaign provides a solid foundation that paves the path to PPC success. It ensures that your ads are delivered to the right audience, your budget is efficiently allocated, and makes scalability a breeze.
Good ad copy stops a scroll in its tracks and sparks a desired action. By experimenting with variations, you can refine your ad copy so that it resonates with target audiences and maxes out click-through and engagement rates.
What’s the point of leads if they don’t lead to conversions? By analyzing conversion rates, you can gain insights into the effectiveness of your landing page and ad strategies, and identify areas for improvement to boost your sales.
When it comes to PPC, you can’t just “set it and forget it”. You need to optimize your campaign by regularly adjusting bids and refreshing old content to maintain high performance, stay competitive, and achieve consistent results.
Numbers don’t lie. Regular reviews of Google Analytics data helps you glean essential insights into how your campaigns are performing. This helps you make data-driven decisions and ensure your campaign meets key objectives.
You don't always need to start from scratch.
Our PPC audit and management services can help identify what's working, what's underperforming, and where your existing account may have room for improvement.
From there, we can recommend whether your account needs a few targeted fixes, ongoing management, or a more comprehensive PPC strategy.
Already spending on ads? Let's make sure your account is working as hard as your budget.
We can review:
Launching a campaign is only the beginning.
Our monthly PPC management packages are designed to keep campaigns monitored, tested, and optimized as performance data comes in. We continually review what is generating clicks, conversions, and opportunities—and adjust the strategy accordingly.
Are your potential sales vanishing without a trace? Without precise conversion tracking, valuable insights slip away, costing you revenue. Don’t let inadequate tracking undermine your growth!
Never miss a beat! Our experts will set up precise tracking to capture every lead and sale. Understand your campaign's true impact and make informed decisions to drive growth and boost ROI.
Our experts will optimize your tracking setup, providing you with invaluable insights to measure your campaign's success.
Speaking to the wrong audience? If your keywords don’t match user intent, you’re burning through your budget on irrelevant clicks. Don’t let this costly mistake drain your resources.
Make your budget work harder! Align your keywords with user intent to attract the right audience. Boost engagement, cut costs, and enhance conversion rates with a refined keyword strategy tailored to your goals
Align Keywords with User Intent for Better Results! We'll conduct a thorough keyword analysis to identify the most relevant terms, ensuring your ads reach the right people at the right time.
Visitors are clicking but not converting? Your landing pages may not be persuasive enough. Don’t let an under performing page turn away potential customers. It’s time to rethink your strategy.
Transform your landing pages into conversion machines! Optimize design, messaging, and user experience to turn clicks into customers. Every element should lead to a clear, compelling call to action.
Our team will design and develop high-converting landing pages that align with your ad messaging and guide visitors towards taking action.
Your ads might be running at the wrong times, missing peak opportunities! Misaligned ad scheduling can lead to poor performance and wasted budget. Make sure your ads are seen when it matters most.
Optimize ad scheduling for peak performance! Align your campaigns with your audience's activity patterns to ensure your ads show at the right time, driving higher engagement and conversions.
Maximize your ad performance with strategic scheduling! We'll analyze your audience behavior and optimize your ad delivery times to ensure your ads reach potential customers when they're most likely to convert.
The best PPC campaigns aren't managed in isolation.
As a PPC campaign management company, Digital Footwork looks at the full path from the first ad impression to the action that matters to your business.
ResearchUnderstand your audience, competition, keywords, and opportunities.
BuildCreate campaigns, ad groups, targeting, messaging, and conversion tracking.
LaunchPut your campaigns into market with clear goals and measurable actions.
OptimizeUse real performance data to refine bids, budgets, keywords, audiences, and ads.
ScaleIncrease investment in campaigns and strategies that demonstrate potential.
ReportGive you a clear view of performance and where your budget is going.
Hiring, training, and managing an internal PPC team isn't always practical for a growing business.
As a small business PPC agency, Digital Footwork gives you access to PPC strategy, campaign management, optimization, tracking, and reporting without the overhead of building an entire team internally.
You focus on running the business. We focus on making your paid campaigns work harder.
Your PPC investment typically has two separate components:
Ad SpendThe budget paid directly to advertising platforms such as Google Ads.
Management FeeThe cost of strategy, campaign management, optimization, testing, tracking, and reporting.
We'll help you understand both before you launch, so you know what you're paying, where it goes, and what we're working toward.
There isn't one PPC budget that works for every business.
Your pay per click management pricing depends on factors such as campaign complexity, number of campaigns, advertising channels, geographic targeting, competition, conversion goals, and monthly ad spend.
That's why we don't believe in forcing every business into the same PPC plan.
